Social Impact
HOW WE THINK ABOUT SOCIAL IMPACT
We are confident that our platform empowers us to drive meaningful change through our operations, a vibrant PRETTY PIXIE community, and the strength of our brand. Our social impact strategy is built upon four core pillars: sustainability, diversity and inclusion, supply chain responsibility, and community engagement. As a forward-thinking organization committed to ongoing innovation and learning, we anticipate achieving sustained progress and making a positive impact in the years to come.
Sustainability
We are actively engaging with industry consultants and partners to comprehensively measure and assess our carbon footprint and greenhouse gas (GHG) emissions. This analysis is crucial for informing and refining our sustainability strategy.
Our logistics network, similar to that of most e-commerce retailers, is a primary source of our GHG emissions. We believe that investing in carbon offset projects may offer a cost-effective solution for mitigating our environmental impact. Consequently, we are exploring a range of carbon offset opportunities to counterbalance the emissions associated with our customer deliveries and returns.
In addition to these efforts, we are pursuing several other key initiatives to reduce emissions. Our design teams are dedicated to developing eco-friendly products that maintain our high standards of quality and aesthetics while minimizing their environmental impact. Furthermore, we are featuring sustainably-conscious styles from third-party brands on the PRETTY PIXIE website to enhance consumer education and choice.
While we are making meaningful progress, we recognize that substantial efforts are still required to meet our long-term goal of significantly reducing our environmental impact.
Helping Customers Discover Sustainable Styles and Brands: We understand that many customers are seeking to make more sustainable choices. To facilitate this, we have streamlined the process to ensure that customers have access to comprehensive information, enabling them to make informed and eco-friendly decisions with ease.
Recycled Poly Bags for PRETTY PIXIE Owned Brands: Our PRETTY PIXIE owned brands have transitioned to using eco-friendly poly bags made from recycled materials. These poly bags, which provide essential protection for garments during shipping and transit, now incorporate recycled content to reduce environmental impact.
Eliminating Paper Invoices and Offering Paperless Returns: We have discontinued the use of paper invoices for all domestic shipments, resulting in the conservation of millions of sheets of paper annually. Additionally, our paperless return process allows customers to complete returns without the need to print mailing labels or fill out paper forms, further supporting our commitment to sustainability.
Recycling and Reuse: In our distribution center, we have significantly enhanced our recycling practices. We are committed to recycling all incoming cardboard and reusing pallets. Furthermore, we collaborate with a waste management specialist to optimize our waste reduction efforts and minimize our environmental footprint.
KEY INITIATIVES
Packaging Initiatives: We recognize the substantial environmental impact of product packaging and are committed to mitigating this effect through innovative solutions. Recently, we introduced a new shipping box design that is highly eco-friendly, incorporating 50% recycled materials, predominantly post-consumer waste. This initiative reflects our dedication to reducing our environmental footprint.
Designing PRETTY PIXIE Owned Brand Styles with Natural Materials: Understanding that sustainability begins with design, our PRETTY PIXIE owned brand teams are focused on incorporating more natural and eco-conscious materials into our product lines. We are committed to offering high-quality, stylish products that prioritize sustainability. For instance, our sustainable collection features responsibly-sourced fabrics derived from natural resources, such as bark, wood, and other plant-based fibers.
Investments in Energy Efficiency: We have made significant strides in enhancing energy efficiency within our operations. This includes the adoption of energy-saving appliances, such as motion sensor lighting and LED bulbs, which consume substantially less energy than traditional options. Additionally, we are replacing gas-powered forklifts in our distribution center with electric models, significantly reducing carbon emissions.
Testing Environmentally Friendly Shipping Options: In our efforts to further minimize our environmental impact, we utilize ground shipping for product returns, which significantly lowers emissions compared to express shipping methods. This approach aligns with our commitment to testing and implementing more sustainable shipping practices.
Commitment to Diversity and Inclusion
Maintaining a diverse and inclusive community is a fundamental priority for us. Our workforce reflects this commitment, with women comprising 76% of our employees.
Key Initiatives
Enhanced Resources for Promoting Diversity in Recruiting: We have introduced a new technology tool to advance our diversity hiring initiatives. Additionally, we have broadened our partnerships with third-party job listing platforms to increase our outreach to diverse candidate communities, ensuring a more inclusive recruitment process.
Expanding Diversity in Third-Party Brands: We are dedicated to enriching the diversity of the brands featured on our platforms. This is achieved through proactive outreach and engagement with diverse brand partners, further reflecting our commitment to inclusivity.
Integration of Diversity Goals Across PRETTY PIXIE: Diversity objectives are integral to our organizational strategy. These goals are embedded in departmental objectives and are regularly reviewed by both the executive leadership team and the PRETTY PIXIE board of directors, underscoring our commitment to fostering a diverse and inclusive environment throughout the company.
Supply Chain
We are committed to upholding our core values and principles across all facets of our business, including within our supply chain. To this end, we collaborate with reputable manufacturers and brands that share our dedication to social responsibility and ethical practices.
Our Code of Conduct for suppliers and vendors is meticulously designed to uphold principles of fair and ethical treatment. It mandates compliance with all relevant local laws, regulations, and standards, and ensures transparency to facilitate accountability and verification of adherence. These binding agreements, signed by all our trusted partners, are intended to guarantee fair wages, support freedom of association, prevent unlawful discrimination, and promote the health and safety of individuals within our supply chain.
As we move forward, we are focused on further strengthening our supplier monitoring programs. We are also advancing key initiatives related to environmental responsibility and sustainability throughout our supply chain, aiming to enhance our commitment to these crucial areas.
KEY HIGHLIGHTS
CERTIFICATION
During the onboarding process and continuously thereafter, we require that all PRETTY PIXIE owned brand manufacturers and third-party brand suppliers formally commit to adhering to our Code of Conduct.
Wages and Benefits: Suppliers must ensure that all wages, including overtime, and legally mandated benefits are paid promptly, regularly, and in full compliance with applicable laws. Documentation of these payments is required to maintain transparency and accountability.
Prohibition of Child and Forced Labor: We strictly prohibit the use of child labor and do not tolerate any form of forced labor, including slave, prison, indentured, bonded, or trafficked labor. Our vendors are required to uphold these standards without exception.
Health and Safety: Vendors are mandated to provide safe and healthy working conditions that meet or exceed the legal standards established by local laws and ordinances in the areas where they operate.
Legal Compliance: Our suppliers must comply with all relevant laws and regulations, including those that prohibit involuntary labor of any kind, such as prison, bonded, indentured, trafficked, or forced labor, in the jurisdictions where they conduct their operations.
KEY INITIATIVES
Ongoing Monitoring: After onboarding, we continuously evaluate supplier performance to ensure adherence to our Code of Conduct. This ongoing assessment helps us maintain high standards and address any potential issues promptly.
Corrective Action: If a supplier or vendor fails to meet the rigorous standards outlined in our Code of Conduct, we reserve the right to terminate the business relationship. Alternatively, we may work collaboratively with the partner to implement corrective measures and improve performance moving forward.
Sustainability in Owned Brands: We are committed to enhancing the sustainability of our PRETTY PIXIE owned brands. This involves integrating sustainable practices into both our design and production processes. We are increasingly incorporating sustainable materials, such as recycled fabrics, into our future owned brand collections to minimize environmental impact.
Community
At PRETTY PIXIE, we are dedicated to actively contributing to the betterment of our community, encompassing our esteemed employees, customers, partners, brand ambassadors, and the local region.
One of our core values is "Do Good," which reflects our commitment to caring for our customers, supporting one another, and making a positive impact on the world. In alignment with this value, we collaborate to give back to our communities through financial contributions, resource donations, and the application of our skills and time.